Recent data shows that retail investor interest in Bitcoin has reached a six-month low. Analysis of trends and user activity in apps demonstrates a significant decline in demand from retail traders.
Current Interest Trends
Current Google search trends for the term 'Bitcoin' reflect levels not seen since June 2024, when BTC traded around $66,000 after three months of failed attempts to break above $73,000.
Bitcoin Sales by Retail Investors
Estimates suggest that in 2025, retail investors were the largest net sellers of BTC, having sold a total of 247,000 Bitcoins worth $23 billion. Meanwhile, institutional investors, as exemplified by Michael Saylor's firm, significantly increased their purchases, accounting for 77% of the 157,000 BTC acquired by businesses that year.
Analysis of Purchases and Strategies
History indicates that surges in retail investor interest typically occur about a week after Bitcoin sets a new record. For instance, in March 2024, a spike in both consumer app rankings and Google searches was observed following Bitcoin reaching a record high of $68,000.
Interest in Bitcoin among retail investors remains low, potentially indicating fluctuations in market activity. Despite the awaited price increases, retail traders continue to exhibit caution in their investment decisions.
