DeLorean, renowned for its iconic vehicles, has launched a new cryptocurrency token, $DMC, representing a significant step towards digital technology and electric vehicles.
$DMC Token: Launch and Trading
The $DMC token was launched on June 24, 2025, and is actively trading on major exchanges, including Bitget, Kraken, KuCoin, Gate, Binance Alpha, and MEXC. ThreeD Capital holds over 179 million $DMC tokens and 332,518 shares in Gullwing Holdings Inc., the parent company of DeLorean Motor Company.
DeLorean's Transformation: From 80s Icon to EV Brand
The launch coincides with DeLorean's transformation from a nostalgic automotive icon of the 1980s to a next-generation electric vehicle (EV) brand. Through its innovation lab, DeLorean Labs, the company is merging EV technology with blockchain integration, recently introducing NFT-based vehicle build slots for the upcoming Alpha-5 EV.
Web3 Strategy and Partnerships of DeLorean
DeLorean Labs has also launched the FLUX Protocol, a blockchain-based reservation and analytics platform designed for secure and transparent EV transactions. Partnering with Mysten Labs and the Sui Foundation, FLUX aims to decentralize the EV ownership experience. Furthermore, DeLorean is expanding its Web3 strategy through partnerships with key players like Animoca Brands’ Motorverse and Karate Combat.
The launch of the $DMC token and DeLorean's comprehensive strategy to integrate sustainable technology with blockchain reflect the company's ambition to carve out a strong presence at the intersection of the automotive and digital industries.
