Donald Trump Jr., the eldest son of the U.S. president, has made an investment in the social media company Thumzup Media Corp., which is developing a Bitcoin treasury strategy.
Trump Jr.'s Investments
Trump Jr. acquired 350,000 shares of Thumzup Media Corp., valued at over $4 million at the time of disclosure. The investment was made following a recommendation from his investment adviser, but Trump Jr. does not hold an active role within the company.
Thumzup's Financial Activity
Thumzup, based in Los Angeles, operates an app that pays users to promote products on platforms like Instagram. In the first quarter of 2025, the company reported a net loss of $2.2 million on just $151 in revenue. Despite this, the company has attracted attention due to its Bitcoin-forward treasury strategy.
The Trump Family's Crypto Dynamics
The Trump family is becoming increasingly involved in cryptocurrency activities. Eric Trump was recently appointed to the advisory board of Metaplanet, a Japanese firm known for holding Bitcoin on its balance sheet. Meanwhile, Trump Media & Technology Group, parent to Truth Social, has raised $2.3 billion with plans to allocate funds toward Bitcoin.
Donald Trump Jr.'s investment in Thumzup Media Corp. highlights the growing involvement of the Trump family in technology and cryptocurrency, which may influence the financial strategies of their future ventures.
