On June 19, 2025, the Doroki platform was launched in Nigeria, designed by Paga Group to assist small and medium enterprises (SMEs). This event marked a significant step towards simplifying business management in the country.
Launch Event and Objectives
The launch took place at the Radisson Blu Hotel on Victoria Island, attended by media representatives. Doroki is aimed at optimizing management processes for SMEs, allowing them to focus on growth rather than routine tasks. Tayo Oviosu, Founder and CEO of Paga Group, announced plans to reach 10,000 businesses within a year.
Key Features of Doroki
Doroki offers a unified solution for order management, inventory tracking, payments, and customer engagement. Key features include: - Digital storefront (eStore) for creating online stores; - Real-time low-stock alerts; - Menu management for restaurants and inventory management. The platform also supports various payment methods, including cash, cards, and mobile payments.
Future Prospects and Paga's Ambitions
Paga Group plans to extend Doroki's functionality, including the future provision of small loans for SMEs. This aligns with the company's overall goal of supporting Africa's growing middle class. Since its inception in 2009, Paga has processed transactions worth ₦14 trillion, highlighting its reliable infrastructure.
The launch of the Doroki platform represents a crucial step in the development of small and medium enterprises in Nigeria, providing them with tools for effective management and growth in a competitive environment.
