An unexpected name change of the ride category by Bolt has caused confusion and dissatisfaction among e-hailing drivers in Port Harcourt.
Name change and drivers' reactions
Drivers in Port Harcourt faced a rebranding of the 'Economy' category to 'Basic' in the Bolt app. This change led to confusion among drivers since 'Economy' was previously viewed as the lowest tier of service, while 'Regular' was considered standard. 'They changed the name so it would look like the regular option for drivers, not understanding that it remains an economy ride,' noted a driver.
Popularity of 'Economy' category in the region
Despite its very low fares, the 'Economy' ride has become the most in-demand option among users in Port Harcourt. A Bolt spokesperson stated that this category remains active and is, indeed, the most requested in the region. However, drivers believe it is the most exploitative and are calling for its removal, citing that the fares offered often lead to losses.
Expectations and future actions of drivers
Some drivers have launched an initiative under the slogan 'Operation off your Basic' in protest against the name change. Drivers argue that without changes to the fare structure, any rebranding will yield the same outcomes. 'Whatever they change it to, we are still going to fight,' said a protesting driver.
The rebranding of the 'Economy' category to 'Basic' in the Bolt application has triggered unrest and actions among drivers in Port Harcourt. It remains to be seen how this situation will progress in light of the protests and drivers' demands.
