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Elon Musk Controls Tesla Sales in North America and Europe

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by Giorgi Kostiuk

13 hours ago


Elon Musk has taken control of Tesla's sales in the US and Europe following the dismissal of former chief of staff Omead Afshar. This has caused market volatility.

Leadership Transition

Musk directly oversees sales during a leadership change. After firing Omead Afshar, he is now responsible for operations in both North America and Europe, underscoring his hands-on approach to crisis management aimed at addressing falling sales figures.

Market Impact and Investor Reaction

Immediately following the announcement of Musk's involvement, Tesla's stock dropped over 4%. Investors expressed concern over declining European sales figures despite the overall growth of the electric vehicle market. The situation is unique due to demand challenges facing Tesla.

Future Outlook

If Musk's approach mirrors past crisis management strategies, operational improvements could follow. However, the current demand issues present a distinctive challenge. Financial repercussions and market stabilization depend closely on the outcomes of Musk's leadership.

Elon Musk's involvement in Tesla's sales management could be crucial in overcoming current difficulties. Investor reactions and the company's next moves will be monitored closely.

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