Ethena is gaining attention as a rapidly growing crypto project offering an alternative to leading stablecoins. The company has recently announced plans to enter the traditional finance market with new products.
New Product Offerings
In a blog post outlining the 2025 roadmap, founder Guy Young announced plans for a new product targeting the traditional finance sector. The new product, iUSDe, will be a variation of the company's stablecoin with token-level restrictions. Integration with Telegram and the establishment of an Ethena network are also planned.
Network Development and Applications
Ethena plans to evolve from issuing a single asset to a full-fledged network by 2025, with certain tokens reserved for airdrops. According to published data, organizations like BlockTower Capital and Galaxy Digital are major holders of ENA.
Progressive Solutions for Traditional Institutions
Ethena aims to bridge DeFi, CeFi, and traditional finance by offering innovative solutions for institutional clients. These steps are part of a strategy to expand the role of crypto projects in the financial ecosystem.
Ethena continues to attract attention with its innovative products and strategic plans to expand into traditional financial markets, reinforcing its position in the cryptocurrency market.
