Automobili Lamborghini, in collaboration with Animoca Brands, has unveiled a new Web3 platform called Fast ForWorld, allowing users to buy, sell, and drive digital Lamborghini models in the metaverse. This project aims to offer a new kind of engagement for fans, gamers, and car enthusiasts.
Lamborghini and Animoca Brands Collaboration
Fast ForWorld will collaborate with Motorverse, a global ecosystem and community for digital vehicles, racing games, and motorsport culture created by Animoca Brands. This partnership offers a first-of-its-kind gaming experience with interoperable digital car collectibles.
Features of Fast ForWorld
Designed by Gravitaslabs, an Animoca subsidiary, Fast ForWorld aims to become Lamborghini's digital hub for fans and partners. The platform offers an immersive ecosystem where users can interact with Lamborghini's vehicles in new and exciting ways. The Lamborghini digital models will be usable across a range of Motorverse games, ensuring that players can enjoy their cars in different gaming environments, including popular racing games like Torque Drift 2 and REVV Racing.
Launch and Future Plans
To access the Fast ForWorld platform, users will need to secure Lamborghini’s first-ever digital super sports car—the Lamborghini Revuelto. This digital model serves as the entry key to the platform’s interoperable ecosystem and comes bundled with the Fast ForWorld Genesis Capsule, unlocking exclusive benefits both within the platform and beyond. On November 7th, the platform will launch with a 3D wallet that allows users to store their digital items. The partnership with Animoca Brands was first announced on August 8, highlighting Lamborghini's interest in the NFT market and Web3-based engagement initiatives.
Collaborative efforts between Automobili Lamborghini and Animoca Brands signify a strategic move into the Web3 sphere, offering enthusiasts a fresh way to engage with the legendary automotive brand digitally. With the launch of the Fast ForWorld platform, Lamborghini takes a significant step towards embracing digital innovation and expanding its presence in virtual spaces.