FC Barcelona and Cardano have announced a groundbreaking partnership aimed at transforming fan engagement and opening global opportunities by merging the worlds of football and blockchain technology.
A Shared Vision for Community Empowerment
The partnership draws strength from the shared values of community ownership and decentralization. FC Barcelona is unique among football clubs for being community-owned, with over 150,000 members (“socis”) and more than 1,200 fan clubs (“Penyes”) actively shaping the club’s future. Similarly, Cardano operates as a decentralized blockchain platform powered by its global community, making this collaboration a natural fit.
Key Initiatives of the Partnership
The collaboration focuses on delivering value to fans by integrating Web3 technology into FC Barcelona’s ecosystem. Here are the primary goals: creating job opportunities for fans, providing blockchain education, and granting rewards like NFTs and ADA (Cardano’s native cryptocurrency).
The Role of Andamio
At the heart of this initiative lies the Andamio platform, developed on Cardano. This platform enables fans to learn new skills, partake in projects like celebrating the club’s 125th anniversary, and earn rewards for their contributions. The partnership leverages Cardano’s advanced blockchain capabilities to ensure transparency and scalability in these initiatives.
This partnership serves as a model for leveraging blockchain to drive social change and create opportunities beyond traditional fan engagement. It aims to transform fans from passive supporters into active participants in FC Barcelona’s growth and development.
