A conflict has arisen in the tech industry between Figma and the startup Lovable over the use of the term 'Dev Mode'. Both sides provide different perspectives on this situation.
Figma's Trademark on 'Dev Mode'
Figma confirmed that it sent Lovable a cease-and-desist letter regarding the use of the term 'Dev Mode', which was trademarked last year. While 'dev mode' is a common term to refer to development settings, Figma insists that its trademark pertains specifically to the abbreviation.
Reasons for the Cease and Desist
The reason for Figma's action against Lovable lies in protecting its trademark. If Figma does not defend its rights to 'Dev Mode', there is a risk that the term could become generic, weakening their legal claim. This aspect touches on the importance of brand protection under trademark law.
Lovable's 'Vibe Coding' Approach
Lovable is a startup that develops innovative programming solutions, offering the concept of 'vibe coding', where users can describe desired functionalities in text form, and AI generates the code. Lovable's response to Figma's demand has been rather light-hearted, as co-founder Anton Osika shared the letter on the social platform X, indicating that the situation does not concern them.
The conflict between Figma and Lovable raises important questions about legal aspects and the protection of intellectual property in the tech industry, as well as the prospects for new approaches to software development.
