In early July, Figma and 53 other companies announced their intention to boost their Bitcoin reserves, which may signal a shift in corporate treasury management strategies.
Plans for BTC Acquisition
Figma and 53 other companies plan to enhance their Bitcoin treasuries by acquiring a total of 8,434 BTC between June 30 and July 4. This group includes both new entrants and those expanding their existing holdings. However, there has been no official confirmation from company sources.
Market and Corporate Strategies
The accumulation of Bitcoin by various industries, such as design software, highlights Bitcoin's role as a strategic asset. While the growing interest may positively impact market demand, some analysts caution that sustained purchases require transparency from companies.
Bitcoin's Market Influence and Historical Context
It is noteworthy that in 2021, companies like Tesla acquiring Bitcoin led to a surge in market sentiment, underscoring BTC's growing recognition as a corporate reserve asset. CoinMarketCap data as of July 6, 2025, indicates Bitcoin is priced at $108,208.23 with a market cap of $2.15 trillion.
With more companies potentially validating their Bitcoin purchases as part of treasury management, increased institutional interest may further solidify BTC's standing. However, keeping an eye on regulatory changes will be crucial, as they could significantly impact market strategies.
