According to the Nigeria Financial Habits Survey 2025, fintech app usage has become widespread among young people, yet financial engagement remains low.
Prevalence of Fintech Applications
Approximately 96.9% of respondents use at least one fintech app, with more than a third utilizing two or more apps. Leading the market is Opay, used by nearly 64% of respondents, followed by PalmPay (15.3%), Kuda (9.75%), and Moniepoint (6.5%). Traditional banking apps like GTBank and Zenith attract less than 1% of users.
User Demands for Fintech
Users expressed a clear desire to see all their financial activities in one place. 75.2% of respondents want to consolidate information about their balances, wallet activity, and spending. The most requested features include: automatic savings (65.7%), locked savings (20.6%), and budgeting tools (18.4%).
Expense Tracking and Fintech Opportunities
However, 36.9% of respondents do not track their expenses at all. Many rely on notebooks or basic notes. Only 5.2% use budgeting apps. This signifies a potential opportunity for fintech to offer simple, automated tracking functions.
The survey reveals that young Nigerians seek better financial support. Fintech companies must adapt to these needs, becoming partners in financial management rather than merely service providers.
