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Fitness Apps: How They Help and What Risks They Pose

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by Giorgi Kostiuk

3 months ago


Fitness apps have become popular for motivating regular exercise, but they also pose privacy risks for user data.

Benefits of Fitness Apps

Fitness programs motivate people to exercise regularly by offering discounts, cashback, or free products for reaching specific goals. Anna Collard, SVP at KnowBe4 Africa, noted that these programs encourage healthy lifestyles, create a sense of community, and increase motivation.

Fitness apps incentivize healthy lifestyles by offering perks like discounts, cashback, or free products to participants who meet specific health goals.Anna Collard

Privacy Risks

The popularity of these programs leads to increased collection of biometric data by employers, healthcare providers, and insurers. Data spans personal details, health status, step counts, sleep patterns, and even dietary habits. Insurers might use this data to assess risk, impacting premium costs. Hackers might also be drawn to such data. Moreover, companies might sell data to third parties without clear user consent.

The range of data collected about you is huge: from personal details and health information to dietary and lifestyle habits.Anna Collard

Should You Use Them?

Privacy risks raise concerns about the worthiness of fitness apps. However, Collard advises weighing the perks' value against potential downsides. She recommends reviewing the app's data policies and sharing the minimum necessary data.

Understand what data they collect, how it's used, and who it's shared with.Anna Collard

Users should evaluate the benefits and risks of using fitness apps, considering data collection and security information.

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