Floki has taken a bold step toward expanding its ecosystem with an ambitious marketing campaign in Delhi aimed at promoting Valhalla, its PlayToEarn MMORPG game, to the Indian market.
Targeting Key Locations for Maximum Visibility
Floki’s marketing strategy revolves around high-visibility locations in Delhi. Over four weeks, Valhalla will dominate commercial and cultural hotspots, aiming to reach over 650,000 people daily. The campaign features six large LED screens and a static unipole positioned at sites like Delhi Airport, Connaught Place, and South Delhi.
Key Features of the Campaign
The campaign includes several high-impact features: six LED screens showcasing 15-second Valhalla ads every two minutes; a static unipole providing 24/7 brand visibility; ten DTC buses wrapped with Valhalla branding traveling across the city.
Reaching the Heart of India’s Crypto Market
DLF Cyber City, a futuristic commercial hub, will feature the largest LED display at the entrance of Cyber Hub, attracting over 100,000 daily visitors. Connaught Place, known for dense foot traffic, plays a crucial role, as do major roadway commuters, capturing the attention of over 300,000 daily workers.
The campaign is bolstered by Floki's recent announcement of a partnership with Animoca Brands to launch the $MONKY memecoin, inspired by the proverb of the three wise monkeys.
