Floki has taken a bold step towards expanding its ecosystem with an ambitious marketing campaign in Delhi NCR, initiated on November 18, 2024. The campaign aims to introduce the Valhalla game to the Indian market.
Targeting Key Locations for Maximum Visibility
Floki's marketing strategy revolves around high-traffic locations across Delhi NCR. The campaign will last for four weeks, covering prestigious commercial and cultural spots such as Delhi Airport, Connaught Place, and South Delhi Extension, aiming to reach over 650,000 people daily.
Key Features of the Campaign
The campaign includes several elements to increase the visibility of Valhalla:
* **6 Massive LED Screens**: These screens will show 15-second Valhalla advertisements every two minutes at key locations like DLF Cyber City and Connaught Place. * **1 Static Unipole**: A large billboard will offer 24/7 brand visibility in high-traffic areas. * **10 DTC Buses Wrapped with Valhalla Branding**: These buses will travel throughout Delhi, promoting the game to commuters.
Reaching the Heart of India’s Crypto Market
DLF Cyber City, a futuristic commercial hub housing leading IT companies, will feature the largest LED display at the entrance of Cyber Hub. This area attracts over 100,000 visitors daily. Connaught Place, Delhi’s iconic commercial center, will also play a key role in the campaign, known for its dense foot traffic — more than 200,000 daily visitors. The campaign also targets commuters on major roadways such as NH-48 and the Outer Ring Road, reaching over 300,000 daily travelers working in South, West, and Central Delhi.
In addition to the Valhalla campaign, Floki also supports the upcoming launch of the $MONKY memecoin, which is part of strategic partnerships with key figures in the crypto space.
