Floki has made a bold move to expand its ecosystem by launching an ambitious marketing campaign in Delhi NCR, India, aimed at promoting its game Valhalla.
Targeting Key Locations for Maximum Visibility
Floki’s marketing strategy focuses on high-visibility locations across Delhi NCR. Over the next four weeks, Valhalla will dominate prestigious commercial and cultural spots like Delhi Airport, Connaught Place, and South Delhi Extension, aiming to reach over 650,000 people daily.
Key Features of the Campaign
The campaign includes several high-impact features: * 6 massive LED screens showcasing 15-second Valhalla ads every two minutes at key locations like DLF Cyber City and Connaught Place. * 1 static unipole as a giant billboard offering 24/7 brand visibility in high-traffic areas. * 10 DTC buses wrapped with Valhalla branding, traveling across Delhi to promote the game to commuters.
Reaching the Heart of India’s Crypto Market
DLF Cyber City, a futuristic commercial hub, will host the largest LED display at the entrance of Cyber Hub. This area attracts over 100,000 visitors daily, including professionals and high-net-worth individuals. Connaught Place, Delhi’s iconic commercial center, will also play a key role in the campaign, attracting over 200,000 visitors daily. The campaign also targets commuters on major roadways such as NH-48 and the Outer Ring Road, capturing the attention of over 300,000 daily travelers.
Floki continues to expand its horizons by promoting the Valhalla game in the Indian market and supporting the new $MONKY memecoin through strategic partnerships. The campaign aims to significantly increase brand visibility and capture the attention of a broad audience in key Delhi locations.
