Floki is taking a bold step to expand its ecosystem by launching an ambitious marketing campaign in Delhi NCR, India. The campaign, announced on November 18, 2024, focuses on promoting Valhalla, Floki's PlayToEarn MMORPG game.
Massive Campaign in Key Locations
Floki’s marketing strategy revolves around high-visibility locations across Delhi NCR. Over the next four weeks, Valhalla will dominate Delhi's prestigious commercial and cultural hotspots, aiming to reach over 650,000 people daily.
The campaign centers on six massive LED screens and a premium static unipole, strategically placed for maximum exposure. Specific spots include Delhi Airport, Connaught Place, and South Delhi Extension, some of the city’s busiest and most influential areas. The campaign draws attention from professionals, tourists, and residents alike.
Key Features of the Campaign
The campaign, designed to create buzz and increase visibility for Valhalla, includes several high-impact features: * **6 Massive LED Screens**: These showcase 15-second Valhalla ads every two minutes in key locations like DLF Cyber City and Connaught Place. * **1 Static Unipole**: A giant billboard offering 24/7 brand visibility in high-traffic areas. * **10 DTC Buses Wrapped with Valhalla Branding**: These buses travel throughout Delhi, promoting the game to commuters.
Reaching India's Crypto Market
DLF Cyber City, a futuristic commercial hub with the largest LED display at the Cyber Hub entrance, attracts over 100,000 visitors daily, including professionals and high-net-worth individuals.
Connaught Place, Delhi’s iconic commercial center, also plays a key role in the campaign. Known for its dense foot traffic, it attracts more than 200,000 daily visitors, many of whom are tourists and business professionals. The campaign also targets commuters on major roadways like NH-48 and Outer Ring Road, capturing the attention of over 300,000 daily travelers working in South, West, and Central Delhi.
Thus, the Floki campaign aims not only to promote Valhalla in India but also to strengthen Floki's position in the Web3 space by launching a new meme coin, $MONKY, supported by strategic partnerships.
