On May 25, 2025, Franck Muller and Solana unveiled a new collection of watches, integrating blockchain with Swiss craftsmanship for the first time in New York. This collaboration symbolizes the fusion of luxury and technology.
Launch and Features of the Collection
Swiss watchmaker Franck Muller has introduced a series of timepieces that directly connect with Solana's blockchain. The collection consists of 1,111 unique pieces, each featuring a QR code for individual wallet access, priced at 20,000 Swiss francs. This collaboration marks a significant step in integrating technology into the luxury sector.
Solana's Role in the Luxury Market
The Franck Muller x Solana watch launch highlights Solana’s potential as a platform for valuable collectibles. Each watch linking to a Solana wallet via QR code demonstrates real-world blockchain applications. Experts suggest that this could enhance Solana's visibility and branding in the luxury segment.
Community Reception and Expert Insights
The community has reacted positively to the launch. Solana's official Instagram noted that the collection signifies 'a new era,' emphasizing blockchain's role in daily life. Furthermore, insights from Coincu's research indicate that the application of blockchain in luxury goods fosters brand trust and increases acceptance among mainstream audiences.
The Franck Muller x Solana watch series represents a significant development in the integration of blockchain in luxury products, showcasing the potential of this trend for the future.
