The beginning of March was marked by the Mobile World Congress (MWC) in Barcelona, where leading companies presented their latest advancements, along with FC Barcelona and the Barça Innovation Hub.
Key Innovations at the Show
MWC 2025 drew attention with numerous new devices and technologies. Samsung introduced several new prototypes, including the asymmetrical Z Flip phone and a Nintendo Switch-style portable console. Samsung also debuted Project Moohan — its first Android-based XR headset. Lenovo showcased the ThinkBook Flip, while Xiaomi announced the 15 Ultra in Europe, featuring a modular optical lens system.
Impact of Technology on the Sports Industry
Sports Tomorrow Congress held by Barça Innovation Hub featured discussions on how devices like WIMU and HMB belts assist sports. FC Barcelona President Joan Laporta highlighted the importance of the club's roots, while Alex Starikov from WhiteBIT discussed the influence of cryptocurrencies and AI on sports.
The Future of Fan Communities
Alex Starikov noted that by 2026, 70% of top European football clubs are expected to adopt blockchain and AI fan engagement tools. Trends include the rise of NFTs, VR, and AR. An essential aspect is the integration of clubs into digital infrastructures via blockchain.
MWC 2025 demonstrated that technology is changing not only devices but also the interaction with sports and communities, with more innovations ahead.
