GameSquare Holdings, a leading digital media and gaming company, has announced the launch of a phased investment strategy of up to $100 million in Ethereum. This stands as one of the largest corporate treasury moves into crypto by a media-tech firm.
Announcement of the Strategy
The company reported raising $8 million through a public offering of 8.42 million shares at $0.95 each. The funds will support the launch of an ETH-based treasury vehicle, with the majority allocated to Ethereum investments. Following the announcement, GameSquare’s stock (GAME) surged by over 58%, with trading volumes exceeding $40 million.
Partnership with Dialectic
Central to GameSquare’s strategy is its partnership with Dialectic, a prominent crypto investment firm. GameSquare will leverage Dialectic’s Medici platform, which uses machine learning and advanced risk controls to target annual yields between 8% and 14% on Ethereum.
Market Response
GameSquare’s treasury plan extends beyond Ethereum. The company intends to explore other yield opportunities within the broader ETH ecosystem, including stablecoins and NFTs. This initiative has garnered significant attention within the crypto industry, with many viewing GameSquare’s commitment as a sign of growing institutional confidence in Ethereum as a financial tool.
GameSquare's strategy focuses on generating real revenue from Ethereum assets, reflecting a trend of traditional firms increasing their investments in digital assets to meet financial needs.
