GameSquare, an entertainment and technology company, has announced its new treasury strategy in Ethereum, joining a number of public companies adapting their treasuries to digital assets.
GameSquare's Treasury Strategy
According to a press release dated July 8, GameSquare has launched its treasury strategy in Ethereum with an initial phase of $8 million. These funds are set to flow into Ethereum yield opportunities.
The company’s board has also approved an allocation of up to $100 million in ETH, which will be deployed gradually.
Partnership with Dialectic
GameSquare has partnered with the Swiss investment firm Dialectic to generate returns on its holdings using Medici, an automated Ethereum-native yield platform.
Trend of Institutional Investments in Ethereum
Following the announcement, GameSquare's stock jumped roughly 60%. This move reflects the growing institutional adoption of digital assets. Many public companies, such as Bit Digital, have also begun to actively invest in Ethereum, contributing to significant investor interest.
GameSquare's Ethereum treasury strategy highlights the trend of increasing interest in cryptocurrencies among institutional investors, which may impact future market developments.
