GameStop, under CEO Ryan Cohen, is exploring the acceptance of cryptocurrency in the future, particularly for trading cards and collectibles.
Discussion on Cryptocurrency Adoption
On July 15, 2025, Ryan Cohen announced the company's intention to accept cryptocurrencies for trading cards and collectibles in the future. He emphasized that the company pays attention to actual demand and the potential utility of cryptocurrencies. "If there is an opportunity to buy trading cards with cryptocurrencies, we will pay attention to the actual demand," Cohen stated.
Changes in GameStop's Strategy
GameStop's shift from hardware to collectibles is part of its strategy to adapt to rising costs. This change may attract crypto-savvy consumers and provide an inflation hedge.
Potential Market Impact
The community shows interest in this move, although no concrete commitments have been confirmed yet. Despite discussions among enthusiasts, Cohen affirmed the absence of any selected cryptocurrency at this time.
Exploring cryptocurrency acceptance could strengthen GameStop's market position and encourage other retailers to consider similar options, especially in light of potential regulatory changes.
