Gamestop has made a significant move to incorporate Bitcoin into its financial framework, signaling a shift in its investment policy to include cryptocurrency in its reserves.
Bitcoin as a Treasury Asset
On March 25, 2025, Gamestop's board of directors approved updates to the investment policy, allowing Bitcoin and USD-backed stablecoins as part of its treasury reserve assets. This move permits the company to allocate proceeds from future debt or equity offerings toward acquiring Bitcoin.
Financial Update and Strategic Shifts
Alongside the Bitcoin announcement, Gamestop revealed financial results for the fourth quarter and the full year ending February 1, 2025. Q4 net sales fell to $1.283 billion, while net income rose to $131.3 million due to reduced operating expenses. For the full year, sales reached $3.823 billion, and income was $131.3 million. The company has also exited the Italian market and completed its business closure in Germany.
Crypto Industry Reactions and Future Prospects
Gamestop's decision has sparked reactions across the crypto sector. BitGo CEO Mike Belshe suggested investing 90% of the $4.8 billion cash reserve in Bitcoin with time-locked transactions. CNBC's Jim Cramer highlighted that the move aligns with his proposal for Gamestop to use Bitcoin and transform stores into crypto hubs. The strategy reflects a growing trend toward adopting crypto assets as strategic reserves.
Gamestop's Bitcoin strategy underscores the company's efforts to innovate and remain relevant in an evolving market. With significant cash reserves, it aims to lead in cryptocurrency adoption, bridging traditional retail with digital finance.
