The popularity of ChatGPT-generated Ghibli-style images has overloaded OpenAI’s servers, raising questions about using copyright-protected styles in automated art.
The Viral Phenomenon of Ghibli Style
Since March 25, 2025, millions of users have turned to ChatGPT to create images reminiscent of Studio Ghibli classics like 'My Neighbor Totoro' and 'Spirited Away'. This trend has been fueled by visual nostalgia and the distinct artistic signature of the Japanese studio.
OpenAI Forced to Limit Usage
Faced with a massive surge of requests, OpenAI had to impose a limitation for free users to generate only up to three images a day. This measure is aimed at preserving infrastructure stability.
Legal and Moral Aspects of AI
The Ghibli style is protected by copyright, and no less than Hayao Miyazaki, one of the studio's founders, has voiced his disapproval of AI-generated art. In the face of global usage, OpenAI must consider both ethical and legal implications.
The popularity of the Ghibli-style trend has highlighted technical limitations and raised questions about the boundaries of AI use in the cultural sphere.