Recent comments from James Check of Glassnode have sparked discussions about the sustainability of Bitcoin treasury strategies among new players in the market.
Introducing Challenges for New Bitcoin Treasury Entrants
On July 5, 2025, analyst James Check expressed doubts about the sustainability of Bitcoin treasury strategy, pointing to potential market saturation. His post on platform X raised concerns that new companies in this area may struggle to compete with established players.
Bitcoin Market Under Pressure and Potential Consolidation
To date, 21 new companies have entered the Bitcoin treasury sector despite high competition. Established strategies of early adopters retain reputational advantages and clearer perceptions of treasury value. Bitcoin continues to dominate the market with a market capitalization of $2.15 trillion. Such factors drive increased interest in market consolidation, where stronger companies might acquire less successful ones.
Conclusion and Future Perspectives
The current situation reflects a shift from enthusiasm to skepticism within the developer and user community, which may impact the future development of Bitcoin treasury strategy. Over time, consolidation may become the norm, making the market more resilient and less susceptible to speculation.
James Check's discussion underscores the importance of understanding the risks and prospects facing new players in the Bitcoin treasury market amid growing competition and potential consolidation.
