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Google AI Search: How the New Feature is Changing the Face of Search in India

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by Giorgi Kostiuk

3 hours ago


Google is launching its experimental AI search mode in India, offering a more conversational and intuitive interface for users.

What is AI Mode and How Does It Work?

Google has officially launched its experimental AI mode that allows users to ask questions in a Q&A format. Users can enter detailed queries and receive dynamic answers. This mode will help users delve deeper into information and receive recommendations using a conversational approach. For example, a parent may ask, 'My kids are 4 and 7 years old; how can I keep them active indoors without using expensive toys?'.

Technological Foundations: Gemini AI Integration

The unique capability of the AI mode is based on a custom version of the Gemini AI model 2.5, which handles various forms of information. Gemini ensures the analysis and response to complex queries, including support for voice and image search, making it more accessible and user-friendly in India.

The Future of Search with Conversational AI

The launch of AI mode in India marks a significant step forward in the evolution of search engines. It provides synthesized, direct answers to queries rather than just listing links. This approach alters the dynamic of user interaction with information, opening new horizons for businesses and content creators.

The experimental launch of Google AI mode in India highlights the potential of AI technologies to change search. It expands access to information and offers users a more intuitive way to interact with data.

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