Google has announced the opening of applications for the Hustle Academy 2025 program, aimed at supporting small and medium-sized businesses (SMBs) in Kenya, Nigeria, and South Africa. This year, the focus is on AI-powered training.
Hustle Academy 2025 Program
The 2025 program will continue emphasizing AI-powered business training, with modules designed to focus on data-driven decisions, optimizing operations, and building AI-powered marketing strategies. Additionally, a new season of the popular 'Hustle Academy Brings You' speaker series will be launched, featuring renowned African entrepreneurs.
Impact of Hustle Academy
The Hustle Academy provides comprehensive business education, mentorship, and networking opportunities to foster the growth of SMBs in Africa. Since its launch in 2022, over 15,000 businesses have benefited from the program. Participants who received grants have significantly increased their success rate in accessing new funding sources, with their success rate rising from 11% to 20%.
Eligibility and Opportunities for Participants
The free virtual Hustle Academy 2025 boot camp will offer participants in-depth training on AI integration and core business fundamentals, such as strategy, financial management, and digital marketing. To be eligible, SMBs must have been operating for at least one year in Kenya, Nigeria, or South Africa and be seeking to expand their business. Participants will benefit from expert mentorship, practical case studies, and networking opportunities.
The opening of Hustle Academy 2025 continues to support SMBs in Africa by providing access to modern business skills and technologies.
