Google is taking steps to modify its products in response to antitrust allegations from the European Union. This is related to the need to comply with rules set out in the Digital Markets Act.
Criticism from the European Union
Since March of this year, Google, owned by Alphabet, has been under pressure from the European Union, which has brought antitrust charges against it. The EU alleges that the company is unfairly promoting its services, such as Google Shopping, Google Hotels, and Google Flights, to the detriment of competitors.
Changes in Search Results
According to a recent document, Google plans to present revised proposals in a workshop with European Commission officials and industry competitors scheduled for July 7-8 in Brussels. One of the proposals is to create a special box at the top of the search page for what is referred to as a vertical search service (VSS), which will include links to specialized search engines, hotels, airlines, and restaurants.
Google's Response and Antitrust Measures
A Google spokesperson stated that the company has made hundreds of product changes to comply with DMA rules. They also raised concerns that, despite aiming for compliance, some real-life effects of DMA might lead to poorer online products and experiences for users in Europe. If found in violation, Google could face a fine of up to 10% of its total worldwide annual revenue.
The changes Google plans to implement in its search services are a response to growing criticism from the EU and an attempt to avoid antitrust repercussions. Compliance with digital market regulations remains a significant issue for tech giants.
