In 2024, Nigerian artists' revenue from the Spotify platform reached 58 billion Naira, more than doubling the previous year's results.
Sharp Increase in Revenue
According to Spotify's annual report 'Loud & Clear', Nigerian artists increased their earnings from the platform to 58 billion Naira in 2024. This is more than twice the amount of 2023 and five times the 2022 result. The number of artists earning over 10 million Naira has also significantly increased.
Impact on the Global Music Scene
Alongside local listeners, Nigerian artists were discovered by first-time users over a billion times in 2024, with a 33% increase in additions to Spotify editorial playlists. More than 250 million playlists worldwide now include Nigerian artists' music.
Popularity of Local Genres
The report also notes the growing popularity of local music genres. Genres such as Highlife, Igbo Pop, and Fuji have seen significant growth, providing more diversity on the scene. Nigerian pop and Afrobeats continue to lead among exported genres.
Spotify's report highlights the significant growth of the Nigerian music industry on the global stage. The rapid development of genres and increased earnings indicate the powerful potential of the local music scene.
