Trezor reported record-breaking sales following the U.S. elections, coinciding with Bitcoin's price surge and increasing interest in self-custody.
Shift Towards Self-Custody
Post-U.S. elections, interest in self-custody surged as Bitcoin reserves on exchanges fell to a 6-year low. Approximately 427,000 BTC were withdrawn from centralized exchanges in 2024, driven by high-profile exchange failures, regulatory uncertainty, and increased user education.
New Product Line
Trezor's new product lines played a key role in achieving its success. The Trezor Safe 3 and Safe 5 attracted attention for their user-friendly features and robust security. Products like Trezor Keep Metal and Trezor Expert have made self-custody more accessible.
About Trezor
Founded in 2013, Trezor is the original bitcoin hardware wallet company, providing open-source solutions for self-custody. In 2023, Trezor launched the Trezor Academy initiative to educate communities across Africa on safe participation in the bitcoin ecosystem.
Trezor's recent achievements underscore the importance of self-custody, security, and open-source in the modern crypto industry.
