9dcc, the first crypto-native luxury brand, announced its closure, leaving the community puzzled. This article analyzes the brand’s history, its promises, and the actual outcomes.
The Path to 9dcc’s Closure
Founded by crypto influencer Gmoney in 2022, the brand aimed to revolutionize fashion through blockchain. However, over time, expectations fell short, leading to its announcement of closure.
Expectations vs. Reality
Upon launch, 9dcc heavily promoted the Admit One NFTs, which were supposed to grant access to exclusive benefits. Yet, three years later, promised perks went unfulfilled, leaving NFT holders with devalued assets.
Epilogue: Lessons from the 9dcc Story
The closure of 9dcc highlights the importance of transparency and accountability in the crypto industry. Without respect for the community and proper accountability, projects risk facing a similar fate.
The closure of 9dcc serves as a reminder of how inflated expectations and lack of transparency can undermine even the most promising crypto initiatives.
