Artificial Intelligence (AI) has become an integral part of modern life and business, especially prominent in Nigeria.
Economy and Technology Prospects
A recent survey shows that 81% of Nigerians believe AI will positively impact the economy. The Ipsos study, sponsored by Google, involving 21,000 participants from 21 countries, indicates that 87% of Nigerians view AI's benefits as outweighing the risks. 70% have reported using generative AI in the past year.
The Role of Google and YouTube
Google plays a key role in AI technology advancement. Brendon Kraham, Google's VP, explained how AI Overviews provide richer, conversational responses, enhancing user interaction. YouTube strengthens its market presence with the rise of connected TVs and Shorts.
Digital Market Development in Nigeria
Nigeria is actively embracing AI, reflected in the high adoption rates. YouTube's video content reaches over 30 million people in the country. The growth of connected TV users is notable. The report highlights the importance of a multi-modal consumer journey, crucial for Nigeria’s mobile-first market.
AI is transforming traditional interaction models with technology in Nigeria, offering new opportunities for economic and digital growth.
