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How Amazon is Redirecting the Alexa Fund to AI Startups

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by Giorgi Kostiuk

3 days ago


In the tech world, Amazon is actively revising its strategies by notably expanding the Alexa Fund's focus to AI startups. This significant shift reflects the future of technological innovations.

Why is Alexa Fund Now Targeting AI Startups

The Alexa Fund, created in 2015, initially supported innovations in voice technology. However, with advancements in generative AI and large language models, Amazon is redirecting the fund to capitalize on these new technological opportunities. Paul Bernard, head of the Alexa Fund, stated that the recent developments in AI present an inflection point, enabling the fund to embrace new investment areas while maintaining its original goal of fostering innovation.

What Kind of AI Startups is the Alexa Fund Investing In

The Alexa Fund has recently invested in four companies, each offering unique solutions within the AI space:

* **NinjaTech AI**: A versatile platform capable of generating code, images, and videos, managing schedules, and conducting research. * **Hedra**: Develops AI-powered media content, allowing users to create visuals, audio, and videos. * **Ario**: An AI-powered app for family management, optimizing schedules and tasks. * **HeyBoss**: A platform that allows creating websites and applications through simple task descriptions without coding.

Strategic Benefits for Amazon

Amazon's investments in AI startups help expand their cloud and AI infrastructure. It also provides startups with early access to Amazon's technologies, fostering mutually beneficial collaboration. This strategy reflects a broader trend where AI giants actively invest in startups to enhance their ecosystems.

The Alexa Fund's shift towards AI startups signals the immense potential and transformative power of AI. By investing in these companies, Amazon not only extends its ecosystems but also contributes to the advancement of innovative technologies.

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