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How Metaplanet Strengthens Its Position in The Bitcoin Market

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by Giorgi Kostiuk

3 days ago


Metaplanet, often dubbed Japan’s MicroStrategy, continues to aggressively accumulate Bitcoin, reinforcing its status as the largest corporate Bitcoin holder in Asia. The company recently added another 150 BTC worth $12.6 million, bringing its total Bitcoin reserves to 3,350 BTC.

Expanding Bitcoin Holdings

Metaplanet’s latest purchase was made at an average price of $83,801 per BTC, pushing its total investment in Bitcoin to $292.8 million. According to BitcoinTreasuries.net, Metaplanet is now the 10th largest public Bitcoin holder globally, trailing well behind MicroStrategy, which owns nearly 500,000 BTC. However, within Asia, Metaplanet stands alone at the top, marking a significant milestone for institutional Bitcoin adoption in the region.

Strategic Expansion and Leadership Moves

Metaplanet’s Bitcoin strategy took an unexpected turn last week when Eric Trump, the second son of former U.S. President Donald Trump, joined its Strategic Board of Advisors. CEO Simon Gerovich believes Trump's business expertise and passion for Bitcoin will help Metaplanet strengthen its position as a leading Bitcoin Treasury company. The appointment is seen as a strategic move, potentially aligning Metaplanet with pro-Bitcoin policies linked to Trump’s 2024 presidential campaign. If Bitcoin-friendly regulations emerge in the U.S., Metaplanet could benefit from increased institutional interest and regulatory clarity.

Bitcoin Yield Metrics

To track the effectiveness of its Bitcoin accumulation strategy, Metaplanet uses a metric called BTC Yield. This measures the percentage increase in Bitcoin holdings compared to the total number of shares outstanding over a given period:

* Q3 2024 (July–September): BTC Yield was 41.7%, indicating steady accumulation. * Q4 2024 (October–December): BTC Yield surged to 309.8% as the company aggressively expanded its holdings while Bitcoin’s price rallied.

Since the beginning of 2024, Metaplanet’s share price has surged 38.7%, according to Google Finance data. Metaplanet remains one of the most significant players in the Bitcoin market, and its trajectory suggests continued influence in the digital asset space.

Metaplanet exemplifies a company focused on increasing its Bitcoin holdings, setting new standards for corporate strategy in Asia. With figures like Eric Trump on board, it strengthens its position and prepares for potential shifts in the Bitcoin-related political landscape.

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