Mini-games on social media are gaining popularity and creating a new niche in the gaming industry due to their simplicity, accessibility, and potential for crypto rewards.
The Growth of Mini-Games
The trend of integrating games into social platforms began in the early 2010s with projects like Facebook and Messenger. WeChat is one successful example, boasting more than 400 million active users. According to Statista and a report by SocialPeta and Tenjin, mini-games led to a 4.7% revenue increase in the mobile sector during the first half of 2024.
Drivers of the Shift
Mini-games load quickly without the need for installation, making them appealing to casual gamers. Telegram exemplifies this with over 400 mini-games, allowing users to engage in competitions and earn cryptocurrency. They also offer social features like chats and co-op play.
Popular Mini-Games
Hamster Kombat and Formula Funtico are among the popular mini-games. Hamster Kombat attracts with its simple gameplay and has over 300 million users. Formula Funtico offers races with opportunities to earn TICO tokens, and recent tournaments have included prizes up to 100,000 USD.
The rapid growth of mini-games signals a significant shift in the gaming industry. They are becoming more accessible and engaging through new technologies like virtual and augmented reality. The popularity of mini-games promises their further development and strengthening of their position in the gaming industry.
