Netflix is implementing artificial intelligence to optimize the content creation process, opening up new horizons in film and series production.
Deployment of Artificial Intelligence at Netflix
Netflix has confirmed its active use of artificial intelligence in creating original content. Co-CEO Ted Sarandos announced the first historical use of AI for final footage in the Argentine show 'El Atonata'. This allowed for significantly faster processing of complex scenes, with ten times the speed and lower costs, providing clear advantages in the production process.
New Visual Effects Opportunities
With the help of artificial intelligence, Netflix is changing the approach to visual effects. Advanced technologies are democratizing access to high-quality visual effects that were previously only available to large blockbusters. AI enables quick execution of labor-intensive tasks such as rotoscoping, compositing, and rendering, freeing up artists for more creative work.
Impact of AI on Overall User Experience
The application of AI at Netflix also covers areas such as content personalization and search functionalities. AI algorithms analyze user habits for more accurate recommendations, and new AI search features simplify navigation on the platform. In advertising, Netflix is preparing interactive ads optimized by AI, creating personalized and engaging ad experiences.
The integration of artificial intelligence into Netflix's content production signals significant changes in the entertainment industry. It not only increases speed and reduces costs but also opens opportunities for new creativity and enhances overall user experience.
