Taager, the leading social e-commerce platform in the MENA region, has closed a $6.75 million funding round to fuel its growth.
A New Growth Phase for Taager
Taager has raised $6.75 million in a Pre-Series B round led by Norrsken22. The round also included participation from Endeavor Catalyst and Beltone VC, along with all previous investors. Mohamed Elhorishy, the Co-founder and CEO of Taager, said that the company has created a new category in social commerce and is ready for significant growth in the next few years.
Evolution of Social Commerce in MENA
In recent years, social commerce has become a dominant shopping method, seamlessly integrating social media and online shopping. It is projected that global social commerce revenue will reach $2.5 trillion by 2025. The MENA region has already surpassed $14 billion, accounting for over 30% of all online sales. Social commerce's success in these regions is due to trusted relationships with social sellers, cultural relevance, and widespread social media usage.
Future Prospects
Taager provides social sellers with a platform that includes access to product catalogues, pricing insights, logistics, and financial tools. The company serves over 45,000 sellers and aims to become the core demand generation and data platform for social commerce activity across the MENA region. Taager is leveraging the latest technologies, including AI, to support its sellers and extend the platform's capabilities to a broader audience.
Taager continues to strengthen its position as a leader in social commerce across the MENA region, leveraging investments for continued growth and development of new tools.
