Today, we will examine the development of the Trump family's crypto empire, highlighting key achievements and potential challenges in this rapidly growing sector.
Starting with NFTs: The Trump Digital Trading Card Frenzy
Trump's crypto journey began in December 2022 with the launch of *Trump Digital Trading Cards*, an NFT series issued on the Polygon PoS chain. The initial batch of 45,000 cards, each priced at $99, sold out within hours, generating $4.4 million in first-day revenue.
Since then, Trump has released three sub-series, totaling hundreds of thousands of unique digital cards. While officially described as non-investment collectibles unrelated to Trump’s political campaigns, these NFTs come with real-world perks for holders: * Dinner with Trump at Mar-a-Lago; * Memorabilia made from the suit he wore during a debate; * Free limited-edition Trump sneakers.
The secondary market has also been booming. Platforms like OpenSea charge 10% royalties on these trades, allowing the Trump family to continuously profit from this project.
World Liberty Financial: Building a Crypto-Style “Presidential Fund”
If NFTs were Trump's trial run, then *World Liberty Financial* marked his formal entry into crypto capital markets. WLFI is essentially an investment DAO holding nearly $200 million in crypto assets — including stablecoins, BTC, ETH, and altcoins like TRX, ONDO, and MOVE.
In March 2025, WLFI launched its own USD-pegged stablecoin called *USD1*, backed by short-term U.S. Treasuries. *USD1* has since reached a market cap of $2.2 billion, ranking seventh globally among stablecoins.
It’s worth noting that the Trump family directly owns 22.5 billion WLFI tokens, and through *WLF Holdings LLC*, also holds 40% of the protocol’s development entity. This makes WLFI a critical cash flow engine in Trump’s crypto empire.
Technology and Prospects: From Media Company to Crypto Giant
*DJT* is arguably the most ambitious division of Trump’s crypto empire. Its flagship platform *Truth Social*, launched in 2021, has become the Trump camp’s main communication hub.
In March 2024, DJT went public via a SPAC merger and has since pivoted toward crypto, including raising $2.5 billion from over 50 institutional investors to build a Bitcoin reserve vault. This indicates DJT's transformation from a social media firm into a “media + crypto” dual-engine tech enterprise.
The Trump family’s investments in cryptocurrency and technology create new challenges and opportunities. Trump's crypto empire has become an important player on the political and economic stage in the U.S., and its future warrants careful analysis.
