Founded in 2017, Verasity aimed to combat advertising fraud. By 2025, it significantly expanded its ecosystem and business reach.
The Evolution of Verasity: From Fighting Fraud to Dubai
Verasity began with a mission to combat ad fraud and increase the revenue of video publishers based on blockchain technology. A key milestone was obtaining patents for its Proof of View technology in 2021. By 2023, the company focused on commercial applications and established an office in Dubai, a strategic move in the digital media sphere.
VeraWallet and VeraViews: Key Innovations
Verasity's key achievements include the updates to VeraWallet 2.0 and the development of the VeraViews platform to combat ad fraud. VeraWallet continues to attract users with new features, while VeraViews introduces innovations in AI and multilingual support aimed at enhancing fraud protection.
Benefits and Challenges of the New Verasity Ecosystem
Verasity's patented Proof of View technology was a significant step in combating digital advertising fraud. However, the launch of the new dual-token system prompts both enthusiasm and doubts within the community, reflecting the complexity and significance of the proposed changes.
Verasity enters a new phase of development by combining innovation and strategic partnerships to strengthen its position in the digital advertising industry. Its comprehensive approach is set to position the company as a leader in the rapidly evolving digital landscape.
