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How Verasity is Transforming Video and Advertising Landscape

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by Giorgi Kostiuk

5 days ago


Founded in 2017, Verasity quickly established itself as a leader in technology addressing ad fraud issues. We uncover the company's key milestones and future plans.

The Beginning and Evolution of Verasity

Verasity was established in 2017 by RJ Mark to address ad fraud and increase revenues for video publishers. Based on blockchain technology, the company developed a video-sharing platform focused on transparency and verified views. In the early years, Verasity achieved significant milestones such as the launch of the beta version of VeraViews in 2021 and patent acquisitions.

Key Products and Technologies

Verasity offers a range of innovative solutions such as VeraWallet and VeraViews, combating ad fraud and providing reliable systems for advertisers and publishers. Additionally, VeraEsports platform allows gamers, streamers, and esports fans to earn tokens through participation and activity on the platform.

The Future of Verasity in 2025

Verasity continuously evolves, introducing new technologies and enhancements. For 2025, the support for a dual-token system on the TRON mainnet is planned, seemingly expanding the platform's capabilities. This will significantly enhance the flexibility of $VRA and PoV token usage for users, allowing more sophisticated services.

Verasity maintains its leading position in the global industry through innovative technologies and strategic partnerships. By further developing its platform and introducing new solutions, the company aims to become a leader in the Web3 advertising space.

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