In the latest episode of Hashing It Out, host Elisha Owusu Akyaw discussed with Blake Capozza, co-founder of Moso, the intersection of Web3 and traditional commerce. Moso enables users to earn cryptocurrency as cash-back when shopping online.
Cash-back as a Connector
A focal point of the discussion was how platforms like Moso serve two distinct user groups: crypto-savvy individuals and traditional consumers attracted by higher cash-back rates. Capozza outlines how Moso offers both groups a familiar shopping experience while integrating cryptocurrency incentives.
Onboarding New Users
The podcast also explores the challenges of user experience. Capozza highlights the importance of account and chain abstraction to simplify onboarding for new users and ensure seamless integration for crypto veterans.
Future of Web3 and Traditional System Integration
Crypto cash-back mechanisms incentivize everyday adoption and create feedback loops to strengthen token ecosystems. As these systems evolve, they may serve as a model for merging blockchain's potential with real-world applications.
Innovations like crypto cash-back are key in making Web3 increasingly relevant in everyday life by bridging traditional and decentralized systems.
