World Liberty Financial (WLFI) is a crypto firm associated with the family of former US President Donald Trump. Launched in late 2024, the company has attracted public and investor attention.
Founding and Structure of WLFI
WLFI was founded on September 16, 2024, initiated by Donald Trump and his family. The project was established under the guidance of real estate magnate Steve Witkoff and his son Zach. The team also includes Chase Herro and Zak Folkman, traditionally known in the crypto industry. Donald Trump serves as ‘chief crypto advocate,’ while his sons are recognized as ‘Web3 ambassadors.’
WLFI Token Sales
The first WLFI token sale took place on October 15, 2024, where 20 billion $WLFI tokens were sold at a price of $0.015 each. A second sale occurred on January 20, 2025, when the price of tokens increased to $0.05, yielding the company $250 million.
WLFI Investment Portfolio
WLFI is accumulating various cryptocurrencies and currently holds assets primarily in the stablecoin USDC, Wrapped Bitcoin (BTC), and Ether (ETH). The portfolio is evaluated at over $100 million and includes eight non-stablecoin cryptocurrencies.
WLFI continues to attract attention due to its association with the Trump family and its cryptocurrency investments. These actions, along with market fluctuations, raise questions about the company's prospects.
