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Informatica Acquisition: Salesforce Strengthens Cloud Services and AI Strategy

Informatica Acquisition: Salesforce Strengthens Cloud Services and AI Strategy

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by Giorgi Kostiuk

a day ago


Salesforce has announced a strategic agreement to acquire Informatica, which is expected to influence their cloud solutions and artificial intelligence strategy.

Strategic Goals and Significance of the Deal

Salesforce has moved to strengthen its cloud capabilities by confirming the acquisition of Informatica for approximately $8 billion. CEO Marc Benioff emphasized the importance of enhancing their data foundation for deploying powerful and responsible AI.

> "We believe that enhancing our trusted data foundation is critical for deploying powerful and responsible agentic AI," said Marc Benioff.

Reactions to the Informatica Acquisition

Observers note that this acquisition represents a strategic step for Salesforce, aimed at consolidating its position in cloud computing. The deal is expected to significantly impact data management practices. Experts anticipate that the integration of Informatica into Salesforce's cloud solution will yield potential financial benefits and technological innovation.

Comparison with Other Salesforce Acquisitions

The acquisition of Informatica resembles previous strategic moves by Salesforce, such as the purchase of Tableau. These key acquisitions have traditionally supported Salesforce in expanding its digital services and capabilities. Expert insights highlight that this deal may lead to significant technological advancements.

Thus, the acquisition of Informatica could mark an important milestone for Salesforce in their quest to strengthen positions in the cloud technology and artificial intelligence markets.

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