Founded in 2017 by RJ Mark, Verasity aimed to combat ad fraud while assisting video publishers in increasing their revenue. Since then, Verasity has evolved significantly, focusing on innovation and new technologies.
Company Development and Verasity Ecosystem
Since its inception, Verasity has achieved several milestones. In 2021, the company launched the beta version of VeraViews and secured patents for its Proof of View technology in the US and China. In 2024, Verasity established a presence in Dubai, placing its office amid digital media innovation.
VeraViews: Fighting Ad Fraud
VeraViews is a system that tackles the digital advertising fraud problem using advanced technology. The platform employs AI and Proof of Traffic to detect fraudulent traffic and ensure transparency. In 2025, VeraViews plans numerous new features, including automatic VeraPlayer integration and text-to-video generation.
Legacy and Future of Verasity
In 2025, Verasity plans to launch a dual-token economy on the TRON blockchain, introducing a new PoV token. This will enhance VeraWallet functionality and solidify the company's position in Web3 advertising. The patented Proof of View technology and strategic partnerships underscore the ambition to become a leader in digital advertising.
Verasity continues to secure the future of digital content by innovating in technology and advertising. With Proof of View and new partnerships, Verasity aims to create a secure and transparent digital ecosystem for users worldwide.
