Innovative Guerrilla Marketing Campaign by $WAT Cryptocurrency
$WAT, a cryptocurrency, has recently launched a creative guerrilla marketing campaign that has captured attention in various locations. The campaign includes striking graffiti murals in Shoreditch, London, an area known for its vibrant street art scene. These murals, designed by local artists, feature the logos of $WAT, $PEPE, $BRETT, and other characters created by Matt Furie. The community has responded positively to this art, appreciating its quality and unconventional advertising approach.
In Las Vegas, $WAT has utilized a prominent billboard to showcase their message, leveraging the city's reputation for extravagance. The billboard displays the slogan 'missed $PEPE don’t miss $WAT' and has successfully attracted attention and interest in the project from visitors to Las Vegas.
One of the campaign's most surprising aspects is the strategic placement of a $WAT advertisement near SpaceX HQ. This ad, featuring the $WAT logo and aimed at Space X employees who missed $FLOKI, is positioned right outside the SpaceX campus. Although it is uncertain whether Elon Musk, the CEO of SpaceX, has acknowledged these ads, they have undoubtedly resonated with employees and visitors in the vicinity.
This marketing initiative by $WAT showcases a bold and innovative strategy to promote their cryptocurrency. By blending traditional advertising methods like billboards with unconventional tactics such as graffiti murals, the $WAT team has successfully generated significant interest and buzz around their project.
As the cryptocurrency industry progresses and diversifies, it will be intriguing to observe how other projects adopt marketing and promotional strategies. Currently, the $WAT campaign underscores the significance of creativity and innovation in the crypto world.
