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Investment Strategies of Institutional and Individual Investors in 2025

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by Giorgi Kostiuk

7 hours ago


A recent report by Wintermute analyzed investment trends among institutional and individual investors during the bull market in the first half of 2025.

Differences in Investor Focus

Wintermute noted a clear and stark difference between institutional and individual investors, highlighting that institutions tend to focus on large-cap assets such as Bitcoin (BTC) and Ethereum (ETH), while individual investors gravitate more towards memecoins.

Interest in Memecoins and Altcoins

According to Wintermute, institutional investors maintain up to 67% of their assets in major cryptocurrencies due to inflows such as ETFs. In contrast, retail investors are rushing towards altcoins and memecoins like Bonk (BONK), Dogwifhat (WIF), and Popcat (POPCAT), which are posing competition to traditional memecoins like Dogecoin (DOGE) and Shiba Inu (SHIB).

Expert Opinion on the Market

Wintermute CEO Evgeny Gaevoy commented on the growing gap between institutional and individual investors as a sign of market maturation.

CITE_W_A: "Investors are no longer following the same trend. While institutions view cryptocurrencies as macro assets, individual investors continue to gravitate towards innovation."

Monitoring the gap between the strategies of institutional and individual investors indicates a significant change in the perception of cryptocurrencies as an investment tool and their role in the financial ecosystem.

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