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Investment Strategy of Companies in Cryptocurrency: Pros and Risks

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by Giorgi Kostiuk

9 hours ago


In recent years, an increasing number of public companies have begun investing in cryptocurrencies. With the growing interest in digital assets comes the need to understand the associated risks.

Advantages of Cryptocurrency Investments

Over 130 public companies, including MicroStrategy, have started investing in Bitcoin, Ethereum, and Solana. The primary strategy involves raising capital through various instruments and using these funds to purchase cryptocurrency. In bullish markets, companies can issue stock above their net asset value, unlocking more capital and increasing market capitalizations, especially when crypto prices rise.

Risks of Corporate Crypto Treasuries

According to Franklin Templeton, the situation can change dramatically with a drop in token prices or loss of investor confidence. This can flip a NAV premium to a discount, cutting off access to capital and forcing companies to liquidate assets. Such sell-offs could further crash token prices, creating a feedback loop.

Examples of Companies and Their Strategies

Some companies, like Metaplanet and Upexi, follow MicroStrategy's lead, concentrating their treasuries in Bitcoin or Solana. Others prefer to diversify their exposure across Ethereum or rely on staking yields for added stability. However, analysts, including David Duong from Coinbase Institutional, caution about long-term risks from excessive leverage in corporate crypto treasuries.

While a growing number of companies invest in cryptocurrency, it is crucial to recognize both the advantages and the risks associated with this strategy. In the face of potential price drops, careful assessment of such corporate models is essential.

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