The crypto casino market continues to grow, and companies face constant pressure to attract users in a highly competitive environment. Jackbit, a new player in this market, collaborated with Coinzilla to optimize its advertising strategy.
Why Jackbit Needed a Better Advertising Approach
Launched in 2022, Jackbit entered a highly competitive market, offering a modern crypto casino and sportsbook. Despite having over 7,000 games and attractive features like zero wagering on select promotions and fast crypto withdrawals, Jackbit faced challenges in attracting and retaining users. Visitors often left the platform without registering or depositing, jeopardizing the company's growth.
Challenges of Casino Advertising in the Crypto Market
Casino advertising in the crypto market faces multiple challenges. Many traditional advertising platforms either ban or heavily restrict content related to gambling and cryptocurrencies. This results in fragmented user acquisition channels, leading to a lack of clear optimization pathways. Players in this niche market are also very ad-literate, requiring brands to put in extra effort to gain their trust.
How Jackbit Achieved Results Through Advertising
In September 2024, Jackbit began working with Coinzilla on a multi-month advertising campaign aimed at increasing traffic and improving conversion. Coinzilla, specializing in crypto and finance audiences, provided Jackbit with access to a high-intent audience. The campaign utilized various ad formats - display, native, and popunder - allowing Jackbit to achieve significant results, including over 14.4 million impressions and more than one million new visitors to the platform.
Jackbit's experience shows that success in advertising crypto casinos requires a strategic approach to targeting, diversity in formats, and continuous optimization. Collaborating with platforms that understand the market can significantly enhance campaign effectiveness.
