Japanese investment company Metaplanet has announced significant financial success thanks to a new asset management strategy incorporating Bitcoin.
Financial achievements of Metaplanet
Metaplanet expects revenue of 890 million yen ($5.8 million) in 2024, more than tripling last year's revenue. The operating profit is projected to be 270 million yen, a significant improvement from a 468 million yen loss the previous year. Much of this income came from selling Bitcoin put options, generating 520 million yen.
New Bitcoin business model
In April this year, Metaplanet announced a shift to Bitcoin as a treasury asset to hedge against currency depreciation. The company plans to establish a new business line focused on Bitcoin accumulation and management, employing loans, equity, and convertible bonds to efficiently acquire and hold cryptocurrency.
Strategic initiatives and plans
Metaplanet also aims to develop revenue streams from Bitcoin-related marketing activities through its recently acquired license to operate a Japanese version of Bitcoin Magazine. By December 16, the company issued its fourth bond worth about 4.5 billion yen ($30 million) to accumulate more Bitcoin and plans to issue another 5 billion yen in private placement bonds.
Metaplanet demonstrates a successful adaptation to rapid changes in financial markets by implementing innovative Bitcoin strategies, contributing to the company's path toward sustained profitability.
