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Jeju Uses NFTs to Attract Millennials and Tourists

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by Giorgi Kostiuk

a year ago

Jeju Island, a self-governing province in South Korea, is leveraging NFT-powered cards to lure millennial and Gen Z tourists. This aligns with global trends integrating tourism and blockchain.

What is Jeju's NFT Card?

Jeju plans to issue NFT cards 'Tao', which are digital tourist passes offering discounts at attractions and travels. These are tied to Tamna Jeon, a blockchain stablecoin supporting the local economy.

The Bigger Picture for NFTs in South Korea

South Korea is reassessing its stance on blockchain and NFTs, particularly in tourism. Regulatory scrutiny on NFTs in gaming might ease, enabling broader NFT adoption.

Impact on Tourism and Challenges

NFTs enhance tourist engagement and economic growth by providing personalized, cheap services. Increased visits might face hurdles from adoption issues and regulatory risks.

Jeju is pioneering blockchain adoption, setting an example for other regions. NFT cards illustrate the potential for technology within traditional industries.

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